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If you distrust psychiatrists, you are likely to respond more quickly on a reaction-time task when the word 'psychiatrist' is paired with the word 'harmful' than if it's paired with the word 'helpful'. This principle is the basis of the:
Application Message
A message sent during the application process, typically covering interest in a position or responding to a job opening.
Central Selling Feature
The most appealing or distinctive attribute of a product or service that is emphasized in marketing.
Application Message
Communication sent to express interest in a job or to apply for a position.
Tailor the Message
Customizing communication to fit the specific interests, needs, or preferences of the audience.
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