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The theory of symbolic interactionism maintains that:
Value Chain Analysis
A method for dissecting a business's activities to assess its competitive strengths and identify ways to create efficiency and value.
International Strategy
Actions by which companies manage differences across borders to create advantages over their competitors.
Entry Modes
Strategies or methodologies that businesses employ to enter new markets or start operations in different countries, including joint ventures, franchising, and direct exports.
Penetrate
To enter or make a way into a market, sector, or area, often facing barriers or competition.
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