"For a Contract to Be Frustrated, Performance of the Contractual

question 90

Essay

"For a contract to be frustrated, performance of the contractual obligation must be impossible." Discuss the accuracy of that statement.

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Definitions:

Relationship Marketing

A strategy designed to foster customer loyalty, interaction and long-term engagement, developing strong connections with customers by providing them with information directly suited to their needs and interests.

Customer Relationship Management

A strategy for managing an organization's interactions with current and future customers, utilizing data analysis about customers' history with a company to improve business relationships.

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits, costs, and utility they receive.

Singapore Air

The flag carrier airline of Singapore, known for its high level of service and as an important player in international air travel.