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You and your parents were both surprised when grandmother said the doctor told her to come for weekly checkups, because she didn't seem sick. Nevertheless, you dutifully took her to and from her appointments for a period of about six months. She never talked about these sessions, but loved to go. Now she has come to the family and said that she is sorry that she gave him the oil paintings and sold him the farm. On these facts, which of the following is false?
Brand Positioning
The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.
Logistics Supplier
A company that provides services related to the management, transportation, and storage of goods.
3PL
Third-party logistics, which refers to the outsourcing of supply chain functions and logistics to an external service provider.
Multiple-Channel Distribution
The use of two or more different types of channels to distribute a company's products or services to its customers, such as online, retail, and wholesale channels.
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