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Tong Hired Hocaloski to Design an Ad for Her Business

question 46

Multiple Choice

Tong hired Hocaloski to design an ad for her business. Hocaloski gave the job to Peppar, her employee. After the ad was run, it was noticed that Peppar had made a serious error. He gave the wrong address and phone number for the business. On these facts, which of the following is true?


Definitions:

Issues Management

The proactive process of identifying, evaluating, and responding to issues and trends that could affect an organization’s relationships with its stakeholders and its reputation.

Crisis Communication

A specialized area of public relations designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.

Crisis Communication

The effort by a business or organization to communicate effectively during unexpected events that threaten to harm its reputation or stakeholders.

Issues Management

The systematic identification, evaluation, and handling of any issue that could impact an organization’s ability to achieve its objectives, often involving preventive public relations strategies.

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