Examlex
When a cause of action arises in one province and the plaintiff and defendant live in other provinces, the person suing can only bring an action where that cause of action arose.
Delivery Gap
A discrepancy between a company's service delivery standards and the actual service delivered, often leading to customer dissatisfaction.
Positive Word of Mouth
The spread of favorable information and recommendations about a product, service, or brand through conversations among consumers.
Empowerment Gap
The difference between what customers expect in terms of control and influence over a service, and what they perceive they actually receive.
Important Customer
A customer considered valuable to a business due to factors like frequent purchases, high order value, or strategic significance, warranting special attention or service.
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