Sophisticated Clients Who Are Starting a Business Should

question 48

Multiple Choice

Sophisticated clients who are starting a business should

• A) make a commitment to ethical behaviour and prepare a statement of values.
• B) only concern themselves with ethical behaviour that is required by law.
• C) consult a lawyer about how to engage in unethical behaviour undetected.
• D) refrain from reporting illegal or unethical behaviour.
• E) opt not to prepare a code of conduct because of potential liability exposure in the event of a breach.

---

Definitions:

Intangible Concepts

Ideas or principles that cannot be physically touched or measured, but can be understood and have significance, such as freedom, justice, or love.

Physical Objects

Tangible items that can be seen, touched, and usually occupy space, in contrast to intangible concepts or services.

Societal Marketing Concept

A marketing approach that considers not only the demands of consumers but also the long-term welfare of society.