In the Continuity-Discontinuity Issue in Development, Continuity Refers to _____

question 161

Multiple Choice

In the continuity-discontinuity issue in development, continuity refers to _____, whereas discontinuity implies ______.

• A) abrupt change; stability
• B) gradual change; distinct stages
• C) qualitative change; quantitative change
• D) discrete stages; gradations

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Definitions:

Late Majority

A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.

Early Majority

A segment of consumers who adopt new products or innovations shortly after the early adopters, contributing significantly to market penetration and success.

Rate of Diffusion

The speed at which a new product, service, or idea spreads throughout a population or market.

Marketing Strategist

A professional responsible for designing and implementing strategies to promote products or services, aiming to increase market share and customer engagement.