Flevy Is Conducting an Extensive Market Study and Has Hired

question 209

Multiple Choice

Flevy is conducting an extensive market study and has hired a big group of college students to hand out a standard set of questions to shoppers at malls and supermarkets and to seek their responses. Which of the following methods of data collection is Flevy using?

• A) Laboratory research
• B) Survey
• C) Naturalistic observation
• D) Physiological measures

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Definitions:

Order To Pay

A directive, usually legal or financial in nature, mandating that a certain amount of money must be paid.

Drawer

The person who writes or issues a bill of exchange, check, or draft, instructing a drawee to pay a specified sum to a payee.

Drawee

The party in a financial transaction who is directed to pay a certain amount of money, typically written on a draft or check.

Cashier's Check

A cashier's check is a check guaranteed by a bank, drawn on the bank's own funds and signed by a cashier.