Examlex
With the development of the modern consumer economy, emphasis shifted from
CPM
Stands for "Cost Per Thousand Impressions," a metric used in advertising to denote the cost of displaying an ad to a thousand viewers or readers.
Advertising Messages
The content conveyed in advertisements aimed at informing, persuading, or reminding consumers about products, services, or brands.
Frequency
A measure of how often an event occurs or the rate at which a repeating event, such as a radio wave, oscillates.
Radio Advertising
A marketing strategy that uses radio broadcasts to reach a wide audience, promoting products, services, or events through audio advertisements.
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