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The strongest norms, those viewed as essential to the functioning of the group, are called
Process Innovations
Innovations that improve the efficiency or effectiveness of organizational processes, often leading to increased productivity or quality.
Diffuse or Die
A phrase implying that for innovations or ideas to survive, they must be spread and adopted widely; otherwise, they risk being forgotten or becoming obsolete.
Richard Walton
A figure associated with theories or concepts in organizational behavior or management, but requires further context for a specific definition.
Diffusion
The mechanism through which an inventive idea is transmitted over time through selected routes among members of a societal system.
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