In a Survey of About 80 Students in Two Sociology

question 16

Multiple Choice

In a survey of about 80 students in two Sociology classes, Nate found that 43 of the students recycled cans, and 37 did not. Based on this, Nate reported that "the vast majority of students at the college are dedicated recyclers." Nate appears to have

• A) Proved his hypothesis
• B) Used a random sample of college students
• C) Overstated his results
• D) Correlated recycling behavior

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Definitions:

Neuromarketing

A field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using techniques from neuroscience.

Perception

The process by which individuals interpret sensory information to give meaning to their environment and experiences.

Exposure

The state of being subjected to something, such as an idea, condition, or influence, often used in marketing to describe contact with advertising.

Arousal

A state of heightened physiological activity or alertness, often driven by emotional, physical, or mental stimuli.