Examlex
In a man's __________ as a father, he might play the __________ of disciplinarian.
Conviction
A firmly held belief or opinion, often referenced in sales as the degree of belief a salesperson has in the value of their product or service.
FAB Step
stands for Features, Advantages, and Benefits, a technique used in sales and marketing to effectively communicate the value of a product to potential customers.
SELL Sequence
An acronym or model outlining a systematic approach to selling that typically includes steps like Show features, Explain benefits, Lead into advantages, and Let customers speak.
Business Proposition
An offer or plan presented to a person or group with details about benefits and costs, aiming to persuade or inform the receiver towards making a business decision.
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