Examlex
Which of the following is not a service provided by full-service brokerage firms?
Telemarketing
The process of marketing goods or services to potential customers over the telephone.
A process for sending digital communications across the Internet between individuals utilizing electronic devices.
Direct Mail
A form of marketing that involves sending physical promotional materials directly to potential customers.
Integrated Marketing Communications
A strategic approach that combines various forms of marketing communications and channels - advertising, public relations, social media, etc., to provide a consistent message across all platforms.
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