Which of the Following Would Be Least Likely to Purchase

question 14

Multiple Choice

Which of the following would be least likely to purchase a tax-exempt municipal bond?

• A) commercial bank
• B) casualty insurance company
• C) mutual fund
• D) individuals in low tax brackets

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Definitions:

Buying Situations

Various scenarios or contexts in which a purchase is made, which can influence the decision-making process and marketing strategies.

Modified Rebuy

A buying situation in which an organization makes some changes to an existing purchase agreement, perhaps adjusting quantities, delivery schedules, or product specifications.

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchasing decision.

Evaluative Criteria

The standards or benchmarks that consumers use to compare different products or services before making a purchasing decision.