In Which of the Following Situations Would Reliance on Expert

question 6

Multiple Choice

In which of the following situations would reliance on expert opinion as a basis for a managerial decision be most preferred?

• A)When the product can be packaged with a variety of price and quality combinations.
• B)When the business in question serves as a supplier of inputs to other businesses, especially in multi-product situations where other strategies may be prohibitively expensive.
• C)When the level of economic activity can have a significant effect on the demand for the firm's output.
• D)When the product being marketed is relatively new.

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Definitions:

Logical Appeals

Arguments or persuasive techniques that use reasoning and evidence to convince an audience.

Emotional Appeal

Persuasive approach that calls on audience feelings and sympathies rather than facts, figures, and rational arguments.

Rational Argument

A logical way of presenting a belief, conclusion, or stance supported by evidence and reasoning.

Logical Appeal

An approach that relies on logic and proof, instead of appealing to the emotions and compassion of the audience.