Which of the Following Statements Is Correct

question 35

Multiple Choice

Which of the following statements is correct?

• A)The use of Census data is especially useful and cost-effective in targeted marketing.
• B)Census data are considered more reliable than data collected via direct consumer surveys because people are more likely to provide accurate responses to government census takers.
• C)While the use of census data in targeting marketing can provide relatively accurate information, experience has shown that it has the disadvantage of increasing marketing costs by a substantial amount.
• D)While census data are considerably less expensive than data obtained via direct consumer surveys, they are also considerably less reliable.

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Definitions:

Suburbs

Residential areas located on the outskirts of cities, typically characterized by lower population density, individual housing, and a reliance on commuting.

Collective Farms

A form of agricultural production in which multiple farmers run their holdings as a joint enterprise.

Private Ownership

The holding of assets by non-governmental entities or individuals, allowing control and earning potential from those assets.

Soviet Union

A former federal socialist state in Eurasia that existed from 1922 to 1991, made up of 15 republics, and was the largest country in the world.