Briefly Describe the Three Key Points Managers Must Consider When

question 30

Essay

Briefly describe the three key points managers must consider when using expert opinion,consumer surveys,test marketing,and price experiments in analyzing consumer behavior.

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Definitions:

Bright

Having high intelligence or quick intellectual capacity.

Perceptual Set

A psychological predisposition or readiness to perceive certain features of the environment while ignoring others.

Relative Luminance

A measure of the amount of light that comes from a source or is reflected by a surface, compared to the amount of light coming from a reference source.

Shape Constancy

The perceptual phenomenon by which we recognize objects as having a constant shape despite changes in the angle of vision, distance, and lighting.