Examlex
From the manager's perspective:
Public Relations Exercise
Activities designed to manage and improve the public image and relationships of an organization with its stakeholders.
Transactional Marketing
A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.
Sustainable Development
Development that meets the needs of the present without compromising the ability of future generations to meet their own needs, emphasizing a balance between economic growth, environmental protection, and social equity.
Multinational Companies
Enterprises operating in several countries but managed from one (home) country, typically with a centralized global management structure.
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Q62: Use the information in the following