Examlex
As practiced by book publishers,versioning involves first selling the hardcover edition of a book and then switching to a paperback edition to sell additional copies.As such,this is an application of second-degree price discrimination.
Market Coverage
The degree to which customers in a specific market are aware of and purchase a product or service.
Intensive Distribution
A distribution strategy that places products in as many outlets as possible to maximize exposure and sales.
Exclusive Distribution
A market strategy where a manufacturer restricts the distribution of a product to a single distributor or a few selected distributors.
Driving Time
The amount of time spent driving from one location to another, often considered in planning routes or estimating travel time.
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