Examlex
Match the following with the descriptions below.
-RDA
Customer Journey Map
A visual representation of the steps a customer goes through in engaging with a company, from initial awareness to post-purchase experiences.
Customer Experience
The overall perception and interaction a customer has with a business and its products or services throughout the entire customer journey.
Buyer Profile
A detailed description of the ideal customer for a product or service, including demographic, psychographic, and behavioral characteristics.
Buyer Persona
A semi-fictional character created to represent the ideal customer, based on market research and real data about existing customers.
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