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The Transformations Of

question 4

Multiple Choice

The transformations of:
- South African Breweries into SAB Miller,the world's second biggest beer company,
- North Carolina National Bank into Bank of America Corporation,the #2 bank in the US
- Comcast into the world's biggest media company
Are evidence of:


Definitions:

Sell-Side Marketplace

B2B model in which organizations sell to other organizations from their own private e-marketplace or from a third-party site.

Cyber-Squatting

The practice of registering, selling, or using a domain name with the intent of profiting from the goodwill of a trademark belonging to someone else.

Domain Names

The name assigned to an Internet site, which consists of multiple parts, separated by dots, that are translated from right to left.

Trademark

A legal designation of exclusive use of a name, logo, or symbol to identify and protect a brand or product.

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