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Most of the biggest mergers and acquisitions since 2000 have been horizontal-i.e.between companies in the same industry.This reflects the fact that:
Expert Power
The capacity to influence others because of specialized knowledge.
Technical Areas
Specific fields or sectors focused on scientific, engineering, or technological disciplines.
Reward Power
The capacity to offer something of value as a means of influencing other people.
Coercive Power
The capacity to punish or withhold positive outcomes as a means of influencing other people.
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