The Main Purpose of a Portfolio Planning Matrix Is To

question 5

Multiple Choice

The main purpose of a portfolio planning matrix is to:

• A)Locate potential synergies between businesses
• B)Forecast the future performance of the different businesses
• C)Evaluate the group's marketing position relative to its rivals
• D)Represent graphically the different businesses in terms of key strategic variables that determine their potential for profit

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Definitions:

Instinct

A complex behavior that is rigidly patterned throughout a species and is unlearned.

Inner Bodily States

The physical sensations and feelings that originate within the body, such as hunger, thirst, fatigue, or pain.

External Incentives

Motivational factors outside an individual that stimulate a desire or energy to undertake a specific action or achieve a goal.

Bernard Bass

A renowned researcher in the field of leadership studies, particularly known for his work on transformational leadership.