Despite the Heterogeneity of the Goods and Services Supplied by General

question 12

Multiple Choice

Despite the heterogeneity of the goods and services supplied by General Electric (e.g.locomotives and consumer credit) ,we can consider GE's diversification to be into strategically related industries because:

• A)Most products are supplied under the GE brand.
• B)It applies similar general management capabilities across all its businesses.
• C)It operates a balanced portfolio of cash generating and cash using businesses.
• D)It is continually looking for opportunities to generate additional revenues from cross-selling and product bundling.

Understand Weber's law and its implications for perceiving differences in sensory stimuli.

Analyze the effects of situational and motivational factors on perception and decision-making.

Identify and explain the concept of perceptual constancy and its importance in recognizing objects from different perspectives.

Compare and contrast various types of visual impairments and their implications for perception.

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Definitions:

Strategic Business Unit Level

A segment of a larger corporation that operates as an independent entity, focusing on a specific market or product.

Target Customers

Specific groups of consumers identified as the intended recipients of a marketing campaign or the primary users of a product or service.

Value-Creating Opportunities

Situations or actions that enhance the worth of goods, services, or a business, often through innovation or by meeting emerging customer needs.

Chief Executive Officer

The highest-ranking executive in a company, responsible for making major corporate decisions and managing overall operations.