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An Alternative Approach to Porter's "Three Essential Tests" in Evaluating

question 15

Multiple Choice

An alternative approach to Porter's "three essential tests" in evaluating the value-adding potential of diversification is:


Definitions:

Taste Fairs

A public event where various food and drink suppliers offer samples of their products for tasting.

Expensive Chinese Restaurant

A high-end dining establishment specializing in Chinese cuisine, typically characterized by premium prices and quality.

Ambiance

The character and atmosphere of a place, which contributes to its overall impression and experience.

Niche Market

A specialized segment of the market for a particular kind of product or service, aimed at satisfying specific customer needs, not addressed by mainstream providers.

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