The Major Source of Differentiation in Mature Industries Is

question 18

Multiple Choice

The major source of differentiation in mature industries is:

• A)Enhanced product features
• B)Customization
• C)Innovation to create enhanced product functionality
• D)Image differentiation and providing complementary services

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Definitions:

Fixed Costs

Costs that do not vary with the level of production or sales, including rent, salaries, and insurance premiums, providing stability in budgeting and planning.

Value-based Pricing

A pricing strategy where the price is set based on the perceived value to the customer rather than based on the cost of the product or historical prices.

Economic Value

The measure of the benefit provided by a good or service to an economic agent.

Target Costing

Target costing is a pricing method used during the development phase of a product to ensure that costs do not exceed the target price minus desired profit, thereby ensuring competitiveness and profitability.