When Entering a New Product Market with an Innovative Product,an

question 3

Multiple Choice

When entering a new product market with an innovative product,an established company should select the optimal time of entry based upon:

• A)The principle that early-mover advantage is the key to success in new markets
• B)Recognition that risk is reduced by waiting to see how technology and customer requirements will shape the emerging industry
• C)Trading off early mover advantages against the benefits of waiting to the point when an established firm's resources and capabilities can maximize their effectiveness
• D)The potential to exploit network externalities in order to establish a dominant standard

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Definitions:

Follower Attributions

The explanations followers make about the behaviors or actions of leaders and how these influence their perception of leadership effectiveness.

Follower Attitudes

The beliefs, feelings, and behavioral tendencies of individuals who support and are guided by a leader.

Leader Influence

The capability of a leader to affect the behavior, attitudes, or development of followers and the achievement of organizational objectives.

Ingratiation

Attempting to make oneself more likable or appealing to others, often through flattery or other forms of manipulation.