Cooperation with Lead Users Is a Useful Tool of Innovation

question 12

Multiple Choice

Cooperation with lead users is a useful tool of innovation management because:

• A)Lead users set the trend for the mass market
• B)Due to their price insensitivity,lead users tend to be the most profitable customers
• C)Lead users provide both information feedback and revenues that can assist ongoing product development
• D)Because lead users are so discerning,they have a key role in providing both discipline and incentives

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Definitions:

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