A Well-Established Brand Can Be a Source of Sustainable Competitive

question 40

Multiple Choice

A well-established brand can be a source of sustainable competitive advantage because:

• A)Consumers will always pay a premium for a recognized brand.
• B)Brands can be protected by the law relating to trademarks.
• C)A brand protects a firm form competition from low-cost new entrants.
• D)It tends to be durable,loses value when transferred between firms,and is costly to replicate.

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Definitions:

Equity Credit

The provision of credit or financing based on the borrower's ownership stakes in assets rather than on their creditworthiness alone.

Negotiable Instrument

A written promise to pay a certain sum of money, which can be demanded or paid at an agreed time, specifying the person responsible for payment in the document.

Holder

An individual or entity that legally owns or possesses a document, instrument, or title.

Authenticating Intent

the process of verifying that the actions or signatures of a person are genuine and intended to validate a legal document or agreement.