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The key lesson from the failure of Eastman Kodak is the difficulty of maintaining focus on a particular customer need when the technology needed to satisfy that need changes radically.
First-Person Pronoun
Pronouns such as "I," "me," "we," and "us" used by speakers or writers to refer to themselves.
Formal Reports
Detailed written documents that cover a specific topic or project, typically organized in a structured format for official purposes.
Working Agreement
A mutual understanding or an informal contract among members of a team about the standards, procedures, and responsibilities they agree to follow.
Proposals
Plans or suggestions put forward for consideration by others with the aim of initiating action or discussion.
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