In General,higher Level Capabilities That Involve Cross-Functional Integration Are the More

question 2

True/False

In general,higher level capabilities that involve cross-functional integration are the more strategically important because they are more difficult for rivals to replicate.

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Definitions:

Create Prospects

The act of identifying potential customers who may be interested in a company's products or services.

Observation Method

The process of finding prospects by a salesperson’s constantly watching what is happening in the sales area.

Home Repairs

Maintenance, fixes, or improvements made to residential properties, often involving tasks like plumbing, electrical work, or structural repairs.

Sales Lead Club

A group or organization focused on generating and sharing potential customer contacts for the purpose of increasing sales.