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Benchmarking is an objective way of assessing the strength of a firm's resources and capabilities relative to those of competitors
Monopolistic Competition
A market structure characterized by many firms selling products that are similar but not identical, allowing for significant influence over pricing.
Product Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
MC = P
A formula indicating that in perfect competition, the price (P) is equal to the marginal cost (MC) of producing an additional unit.
Economic Profits
The variance between complete earnings and aggregate expenses, taking into account both overt and covert costs.
Q1: The analysis of resources and capabilities is
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