Industry Segmentation Is Always Horizontal-It Is Based Upon the Products

question 49

True/False

Industry segmentation is always horizontal-it is based upon the products an industry suppliers and the customers to which they are supplied.The notion of vertical segmentation-segmenting an industry along its value chain is attractive in principle but impossible in practice.

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Definitions:

Extending Credit

The act of granting a customer the ability to purchase goods or services now and pay for them at a later date, based on trust that payment will be made in the future.

Consumer Credit

Financing extended to consumers to allow them to purchase goods and services and repay the money over time.

Agricultural Purposes

Activities related to the cultivation of land, raising crops, and feeding, breeding, and managing livestock.

Fair Credit Reporting Act

U.S. federal legislation designed to promote accuracy, fairness, and privacy of consumer information contained in the files of consumer reporting agencies.