The Main Use of Industry Segmentation Analysis Is

question 61

Multiple Choice

The main use of industry segmentation analysis is:

• A)Identify the most attractive segments for a firm to locate within
• B)Understand better the needs of different customer groups
• C)Formulate better marketing strategies
• D)Predict the likely evolution of market structure

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Definitions:

Gardner

Refers to Howard Gardner, a psychologist known for his theory of multiple intelligences, which suggests people have different kinds of intelligences.

Sternberg

Refers to Robert Sternberg, an American psychologist known for his theory on intelligence and creativity.

Weschler

Refers to a series of standardized tests used to assess cognitive and intellectual abilities in children and adults.

Spearman

Refers to Charles Spearman, a psychologist known for his work in intelligence research and the concept of the general intelligence factor "g".