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The More Variables That Are Deployed to Segment a Market,the

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The more variables that are deployed to segment a market,the more useful is the resulting segmentation likely ot be.


Definitions:

Behavioral Psychology

Behavioral psychology is a field of psychology that focuses on studying and altering human behavior through conditioning and reinforcement.

Functional Psychology

A branch of psychology that focuses on how mental and behavioral processes function to enable people to adapt, survive, and flourish.

Accident

An unexpected and unintentional event that typically results in damage or injury.

Guilty

A legal term for a person determined to have committed a crime or a feeling of responsibility for wrongdoing.

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