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The most useful approach to forecasting industry profitability in the future is:
Norm
A standard or guideline that is accepted and expected within a group, culture, or society, dictating behavior that is considered normal or appropriate.
Reciprocity
A social exchange principle where the actions of one party lead to a response by another party, typically in a manner that mirrors the original action.
Norm Of Reciprocity
A social expectation that dictates individuals should return favors and kindnesses that others have provided to them, creating a basis for cooperative behavior.
Social Exchange
A concept proposing that the formation of human connections is guided by an individual assessment of potential gains and losses, alongside an evaluation of other options.
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