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Real Options Are an Important Tool for Thinking About Strategic

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Real options are an important tool for thinking about strategic decisions under uncertainty,however,quantitative techniques designed to value financial options (e.g.the Black-Scholes option pricing model)cannot be applied to real options.


Definitions:

Inverted-U Theory

A hypothesis suggesting that a variable can produce effects that increase to a point after which further increases in the variable lead to a decline in the effect.

Industry Concentration Ratios

Statistical measures that express the extent to which a small number of firms dominate the total output, sales, or capacity in an industry.

R&D

Research and Development; a dedicated business or policy activity aimed at investing in new knowledge, product development, and innovation improvement.

Firm Sales

The total volume or value of all products sold by a company during a specific period.

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