The Main Difference Between Corporate Level Strategy and Business Level

question 8

Multiple Choice

The main difference between corporate level strategy and business level strategy is:

• A)Corporate strategy defines the scope of a firm's activities,while business strategy focuses on how to beat the competition in specific product markets
• B)Corporate strategy defines a firm's overall structure,while business strategy describes its actions
• C)Corporate strategy comprises the overall strategic plan,while business strategy focuses on implementing that strategy in each product market
• D)Corporate level strategy is concerned with long term goals,while business level strategy focuses on short term competitiveness

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Definitions:

Elaboration Likelihood Model

A theory explaining how people might change their attitudes in two ways, either through deep, thoughtful consideration of arguments (central route) or through superficial cues (peripheral route).

Central Route

In persuasion theory, the central route to persuasion involves deeply processing the content of the message, focusing on the argument's quality and logic.

Peripheral Route

A method of persuasion that relies on superficial cues rather than logical arguments, often affecting attitudes without deep processing.

Social Role

The part individuals play as members of a social group, with each role being defined by expected behaviors and responsibilities.