Examlex
Saltatory conduction is slow due to the presence of insulating myelin around an axon.
Peripheral Route
A route of persuasion that involves more superficial cues, such as the attractiveness of the speaker, rather than the quality of the arguments.
Central Route
In the context of persuasion, it refers to the process of attitude change that occurs through careful and thoughtful consideration of the true merits of the information presented.
Primacy Effect
The tendency to remember information that comes first in a list better than information presented later on.
Central Route
A method of persuasion that involves deeply processing the content of a message, focusing on the argument's quality and strength.
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