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A Message Should Start with an Objective Description of the Situation

question 16

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A message should start with an objective description of the situation when resistance is not expected from the reader.


Definitions:

Mortality Rate

A measure of the frequency of occurrence of death in a defined population during a specified interval.

Cohort Death Rate

is a measure of mortality rates within a defined cohort of individuals over a specific period of time, illustrating the rate at which members of the cohort die.

Grandparents

The parents of a person's father or mother – paternal or maternal.

Healthier

A state of improved physical, mental, or social well-being, often as a result of changes in lifestyle, environment, or healthcare.

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