You Have Been Asked to Explore the Possibility of Blogging

question 9

Multiple Choice

You have been asked to explore the possibility of blogging to increase communication with stakeholders.You are aware that some companies,including Google and General Motors,have had both positive and negative experiences with employees' blogs.What will be your FIRST step in planning your professional blog?

• A)Watch your traffic closely
• B)Link to other websites
• C)Identify your audience
• D)Create false names for your colleagues

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Definitions:

Internal Person

Another term for an inside candidate or an existing employee considered for opportunities within the same organization.

Financial Performance

The measure of an organization's profitability, revenue, expenses, and overall financial health.

CEO

Chief Executive Officer; the highest-ranking person in a company or other institution, ultimately responsible for making managerial decisions.

Six to 12 Months

A time frame often referenced in planning and projections, indicating a short to medium term horizon.