Examlex
Which are some of the ways you can find out what matters within your organization?
Qualitative Data
Data that approximates or characterizes but does not measure the attributes, characteristics, properties, etc., of a thing or phenomenon. Qualitative data describes qualities or characteristics that are observed but not measured.
Survey
A systematic means of collecting information from people that generally uses a questionnaire.
In-Depth Interviews
Qualitative research methods involving detailed, open-ended conversations with individuals to explore their thoughts, feelings, and behaviors on a particular subject.
Focus Group
A qualitative research method where a small, diverse group of people discusses a product, service, or concept to gain insights.
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