Cover Letters Should Ask the Reader to Approve the Proposal

question 31

True/False

Cover letters should ask the reader to approve the proposal.

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Definitions:

Trial Close

A sales technique involving asking a prospect a question that assumes they are ready to make a purchase decision, used to assess readiness to buy.

Experienced Salespeople

Individuals who have a significant amount of knowledge and skills acquired through years of working in sales positions, enabling them to effectively understand and meet customer needs.

Prospect's Attitude

The mental state, view, or feelings a potential customer holds towards a product, service, or proposal being offered.

Sales Objection

A sales objection is a concern or question raised by a potential buyer that needs to be addressed by the seller to close a sale.