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What Is the Importance of Identifying Audience Benefits

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What is the importance of identifying audience benefits?


Definitions:

Closed System

A social system in which status is based on attributes ascribed at birth.

Ascribed Status

Attributes (advantages and disadvantages) assigned at birth (e.g., sex).

Intelligence Quotient

A measure of a person's intellectual abilities in relation to their age group, typically assessed by standardized tests.

Davis-Moore Thesis

A sociological proposition that argues for the functional necessity of social stratification and inequality for the optimal performance of a society.

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