The Purpose of Matching Organizational Objectives with IT Architecture Is

question 48

True/False

The purpose of matching organizational objectives with IT architecture is often referred to as alignment.

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Definitions:

Integrated Marketing

A strategic marketing approach that combines multiple communication tools and channels to ensure consistency in conveying a brand's message.

Short-Term Sales

Sales activities focused on achieving immediate revenue without considering long-term strategy.

Marketing Communications

The variety of techniques and channels used by companies to communicate with their market and to promote their brand, products, or services.

Integrated Marketing

A strategy that combines various marketing tools and channels to deliver a consistent message and achieve marketing goals.