An RFM Analysis Is a

question 63

Multiple Choice

An RFM analysis is a

• A)way of analyzing and ranking customers according to their purchasing patterns.
• B)way of analyzing a customers most recent purchases.
• C)way of recording a customers most recent purchases.
• D)way of recording an individual customers spending habits.
• E)data -mining system.

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Definitions:

Unconscious Forces

Psychological or emotional influences of which an individual is not fully aware but that can affect thoughts and behaviors.

Psychoanalytic Perspective

View of human development as shaped by unconscious forces that motivate human behavior.

Acting Out

Acting out is the expression of emotional conflict or feelings through actions, often inappropriate or disruptive, as a substitute for verbal expression.

Humanistic

An approach in psychology that emphasizes empathy and stresses the good in human behavior.