An RFM Analysis Is a

question 63

Multiple Choice

An RFM analysis is a

• A)way of analyzing and ranking customers according to their purchasing patterns.
• B)way of analyzing a customers most recent purchases.
• C)way of recording a customers most recent purchases.
• D)way of recording an individual customers spending habits.
• E)data -mining system.

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Definitions:

Galton

Refers to Francis Galton, a 19th-century polymath who contributed to the fields of statistics, psychology, and anthropology and is known for his work in eugenics and heredity.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing their patterns of thought, feelings, and behaviors.

Person-Situation Interaction

The concept that behavior is a result of the interaction between a person's internal characteristics and external environmental factors.

Personality-Behavior Interaction

The dynamic interplay between an individual's personality traits and their behavior in various situations.