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How Does the Microsoft Licensing Model Differ from an Open

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How does the Microsoft licensing model differ from an open source license?


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Brand Equity

The value and strength of a brand that determines its worth, based on the consumer’s perception, recognition, and loyalty.

Franchisers

Businesses that allow individuals or entities (franchisees) to operate a branch of their company, using the brand and business model, in exchange for fees or a share of the profits.

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