Examlex
"Doing things right" refers to
Forecasted Profit
An estimate or prediction of the financial gain or profit that a business expects to make in a future period.
Buying Decision
The process of making a choice among available alternatives that culminates in the purchase of a product or service.
Mental Step
A stage in cognitive processing or decision-making, often used to describe phases in the buying process of consumers.
Customer Benefit Plan
A strategic outline that identifies and communicates the advantages or value a customer will gain from a product or service.
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